Mert and Marcus bring about the sensual side of three celebrated icons for La Perla SS14 Campaign.
Portraits of a lady. Three models – the magic number to represent some of the many facets of a woman’s world. This is the guiding concept of the new La Perla advertising campaign for the Spring/Summer Season 2014. A project with the unmistakeable stamp of a leading name in international artistic direction, Fabien Baron, who, with photographers Mert Alas and Marcus Piggot, was chosen to represent this decisive change in La Perla.
The message the campaign aspires to convey is that there are multiple styles of femininity – a woman’s personality can speak for itself. The campaign shot by Mert and Marcus is broken down into a series of intense images, where the La Perla creations intertwine with the models’ own style. Thanks to the creative vision and artistic abilities of the two photographers, the most representative pieces from the lingerie and beachwear collections are interpreted – not merely worn – by the three supers Malgosia Bela, Liu Wen and Cara Delevingne.
The charismatic, knowing, adult femininity of Malgosia Bela, the perfect “zen” elegance of Liu Wen, the first Chinese model to ascend to the ranks of the most in-demand international supermodels, and the youthful and rebellious magnetism of Cara Delevingne: the La Perla creations become tools these women use to express their relationship with their body, with seduction, with beauty.