Jena.Theo A/W13

Jena.Theo A/W presentation was held in a little white space inside Somerset House, crammed with journalists and photographers and busy with PRs and buyers. Luckily, her vivid collection made up for the lack of space, brightening up the whole room (and the crowd’s mood).

The models, with a 90s inspired style (a sassy smiley face towered over the catwalk, as well as being printed on the invite) and bold attitudes, appeared on the catwalk in groups, resembling cool gangs of young girls with a crush on bright colours and strong lipsticks. The mix of shocking pink, gold, black and white and the floral prints suggested a clear break from the same old dark-coloured palette that is so often associated with the winter season.

All in all, the collection showed a certain appeal for young consumers and  a strong hope in a colourful winter.

Jena.Theo A/W13

Jena.Theo A/W13

Jena.Theo A/W13

Jena.Theo A/W13

Jena.Theo A/W13

Jena.Theo A/W13

Related articles

• [ Designer Profile ] Mongolian Couture by Bold Ochirjantsan
• Garden of Earthly Delights by Paulina Otylie Surys at Richard Young Gallery
• New Prada stores by Roberto Baciocchi in China
• Elle 25th Anniversary puts spotlight on Swedish designers
• Louis Vuitton Inaugurates New “Winter Resort” Store in Gstaad
• New label: Roomeur from NYC by Israeli designers