H&M has just presented its annual Design Award 2013 during Stockholm Fashion Week, where Minju Kim was announced to be this year’s glorious winner!
The Belgian-based Korean designer, masters student at fashion academy Artesis in Antwerp, already caused quite a stir as she put to the stage in 2011 dramatically dressed models with masks resembling those in Another Brick in the Wall music video. The theatrical contrast between fairytale and horror seems to have become Kim’s signature, and her winning collection ‘Dear My Friend’, based on the drawings of Japanese manga artist Junji Ito, simply inherits such complexity. “The idea of ‘DEAR MY FRIEND’ started from the observation of the people around me, disguised as ‘a friend’.” said Kim. “It’s during my school life here in Antwerp I’ve met people that let me experience a lot of different emotions like sadness, happiness, and some others I really can’t describe. When we finish high school, the first thing that we try is evolving in a mature way. But everybody loves in different ways.”
H&M’s Head of Design Ann-Sofie Johansson commented on Kim’s collection, “It was completely her own style, she has her own language. Her drawings were amazing and the collection makes you happy. She followed her own voice”.
More about Kim and her collection is in this video:
Launched last year, the H&M Design Award initiative aims to support emerging European fashion talent. Minji Kim will be given a $66,550 prize, and looks from her collection—which will be shown along with the rest of the finalists’ at Stockholm Fashion Week (January 28th through February 10)—will be produced and sold at selected H&M stores.